2/15/2024 0 Comments Npr hidden brain episodes![]() ![]() We debuted an hour-long radio version of the show in the fall of 2017. Hidden Brain began as a weekly series on NPR's Morning Edition and launched as a podcast in September 2015. The goal of Hidden Brain isn't merely to entertain, but to give you insights to apply at work, at home and throughout your life. Hosted by NPR social science correspondent Shankar Vedantam, Hidden Brain links research from psychology and neurobiology with findings from economics, anthropology, and sociology, among other fields. How do children come to love spicy foods? Why do religions exist? What's the best way to get people to be honest on their taxes? Hidden Brain explores questions like these that lie at the very heart of a complex and changing society. Our audience takes uncommon pleasure in the world of ideas. NPR's Joe Hernandez contributed to this report.Hidden Brain helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, and the biases that shape our choices. ![]() Your internal accountant just needs a moment. "A little bit of time can go a long way." In fact, this is what stopped Barraza from buying that gaming system: Standing behind about 20 people in line to check out, he had time to ponder whether he actually wanted the thing or was simply swept up in the excitement of a sale. you have a shot at basically saying, 'No, I think I'm going to pass,' even though that wasn't your first inclination." "The more you spend time thinking and bring your cognitive processes to bear. "The ability to think can override the emotional state," says Yoon. The main thing is give yourself time to cool off from your instant reaction. Another is to research items - beforehand or on the spot, checking online - to weigh whether the sale really is a good deal. One buying strategy experts recommend is to make a shopping list in advance and then, stick to it. And Barraza underscores that prices are subjective, so a discount may be unattractive to one person but appealing to another. Shoppers walk past sale signs on Black Friday 2022 in Alpharetta, Ga.ĭeals and sales certainly can be good and useful. All this gets especially heightened if it's something you're predisposed to like - say, the same Kia Soul you've enjoyed for years. Anticipation might have you imagining how great life would be with this new thing if you had it. Spotting something you'd like to to buy activates your brain's reward circuitry. "The human brain has essentially evolved to feel first and think next," says Carolyn Yoon, who studies consumer neuroscience at the University of Michigan. When you shop, there's usually a standoff in your brain between what can be described as its emotional and rational parts. How a sale works its way through your brain Why is it so hard for the human brain to resist a discount? What's the deal with deals? This big-ticket example illustrates all the dynamics that play out when any of us fall for a sale. ![]() "And unfortunately, that day, that voice was a little bit quieter than it oughta have been." "You know it's that kind of voice in the back of my head that's like, 'Are you being a sucker?'" Schurevich says. Business Roll your eyes, but Black Friday's still got it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |